Part of a larger class project to re-envision the K'Nex brand, I conducted user interview activities examining how children play focusing on intuitive play methods for building toys. Through this design research process, I identified opportunities for design within the existing play structure and focused on making large builds less intimidating, clearer to understand, and ultimately more enjoyable.
A sample page from the original K'NEXosaurus instruction booklet.
The new K'NEXosaurus instructions were redesigned to optimize a clear, intuitive, and exciting play experience. The process is broken down into understandable sections, and more complicated aspects of the build where angles are difficult to see are enlarged and given more importance.
Back to Top